Tootilab

Curly hair has never been so easy

Discover science-based curl products that deliver results from the very first wash.

Formulated to really work on all curl types

We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.

Yes, it works on men too

We've picked a fresh, gender-neutral fragrance that has received amazing feedback from all genders.

Made by curls, for curls

We're a team of curly-haired people who know what it means to grow up hating your natural texture because you have no idea what to do with it.