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To understand how Nuud works, you first have to understand what causes the smell of perspiration. You have sweat glands all over your body (eccrine glands). During puberty you get an extra set of glands; apocrine glands. These apocrine glands are formed specifically in your armpits and groin area. When you perspire, both the eccrine and the apocrine glands secrete odourless fluids. However, bacteria change the fluids which are secreted from the apocrine glands into butyric acid. And these butyric acids are the cause for the characteristically ‘smelly sweat’.

The active components of an antiperspirant block the skin pores as much as possible, however, it can never stop your sweat glands from secreting 100% of the fluids, meaning that you will still be producing a sweaty smell. To disguise this smell, many fragrances are added. Which often results in a body odour that is a mix of sweat and cheap perfume. In addition, because the active component disappears very quickly, you often have to reapply your deodorant multiple times a day.

Nuud thinks this approach is illogical and obsolete. Nuud chooses to use micro silver, which attacks the bacteria responsible for the smelly sweat in a natural and long-term way. No bacteria, no smell. Simple. Not everyone is the same and one person might start developing bacteria again quicker than others, but based on the experiences of thousands of customers, we can safely say that most people only have to apply Nuud twice a week, and for some, only once a week suffices!