As I Am

This is our slogan and our truth.

"We learned so much about what women wearing natural-textured hair wanted and what they didn't want in terms of certain ingredients such as mineral oil, sulfates and silicones. We also came to know what the natural ladies were doing to care and style their hair, and what they needed the products to do."

"We felt that we got into their hearts and minds to some extent"

- Dr. Syed

We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve.