{"title":"Clarifying og Chelating","description":null,"products":[{"product_id":"as-i-am-olive-tea-tree-oil-shampoo","title":"As I Am Dry \u0026 Itchy Scalp Care Shampoo 12oz","description":"\u003ch3\u003eStærð: 12fl oz \/ 355ml\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChelating\u003c\/strong\u003e - Losar hár og hársvörð við Uppsafnaðar vörur, málma, vax, klór, sílíkon o.fl.\u003c\/p\u003e\n\u003cp\u003e As I Am Dry \u0026amp; Itchy Scalp Care Sjampóið vinnur á hinum ýmsu kvillum í hársverði og hefur hjálpað mörgum íslendingnum. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e- M.a. losar það okkur við klór uppsöfnuð eftir sundið góða, ásamt öðrum steinefnum sem vilja festa sig í hári og hársverði.\u003c\/p\u003e\n\u003cp\u003e- Hjálpar við excem, psoriasis og önnur húðvandamál í hársverði. \u003c\/p\u003e\n\u003cp\u003e- Gefur hárinu og hársverði góðan raka.\u003c\/p\u003e\n\u003cp\u003e- Tea Tree, piparmyntu og ólífu olía vinna vel á svepp og öðrum kvillum, ásamt menthol til að róa hársvörðinn.\u003c\/p\u003e\n\u003cp\u003e- Inniheldur Piroctone Olamine sem vinnur á flösu, minnkar kláða og roða.\u003c\/p\u003e\n\u003cp\u003e- Hentar öllum hárgerðum\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEf sjampóið freyið illa er það enn að vinna á óhreinindum og uppsöfnuði. Nuddið því vel í hár og hársvörð og skolið úr. Endurtakið leikinn og það mun freyða betur. Sjampóið freyðir best ef það eru engin óhreinindi til að binda sig við. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e- Vegan og Cruelty Free\u003c\/p\u003e\n\u003cp\u003e- Glútenlaust\u003c\/p\u003e\n\u003cp\u003e- Laust við Paraben\u003c\/p\u003e\n\u003cp\u003e- Að sjálfsögðu laust við súlföt og sílíkon\u003c\/p\u003e\n\u003cp\u003e- Laust við Phthalates\u003c\/p\u003e\n\u003cp\u003e- Engir gervilitir\u003c\/p\u003e\n\u003cp\u003e- Engin efni sem trufla\u003c\/p\u003e\n\u003cp\u003ehormónastarfsemi \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eItchy flakes are no more!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRelieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCleanse and moisturize your scalp leaving your hair refreshed.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e  \u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFights Dry \u0026amp; Itchy scalp\u003c\/li\u003e\n\u003cli\u003eFights Dandruff \u0026amp; Seborrheic Dermatitis\u003c\/li\u003e\n\u003cli\u003eGently removes product build up and environmental impurities from the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces tangles and combing damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecials Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe special features of our Dry \u0026amp; Itchy Collection include cleansing and moisturizing dry and itchy scalp. Easing detangling. Hydrating hair leaving curls more defined and manageable. Specifically designed for sensitive scalps experiencing irritation and itchiness, this collection provides relief from Dry Scalp, Itchy Scalp, Flaking, Dryness, Redness, and Irritation.\u003c\/p\u003e\n\u003cp\u003eThere is no added fragrance. However, the collection does have a natural scent from the Tea Tree Oil.\u003c\/p\u003e\n\u003cp\u003eThis line is Vegan and Cruelty-Free. Additionally, it is free from harmful additives, including being Phthalate-Free and Talc-Free. The packaging is both Degradable and Recyclable.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e  \u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eWhat to expect:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eExpect relief from irritation and itchiness as this collection combats dandruff and seborrheic dermatitis. It effectively addresses dry scalps, itchy scalps, flaking, dryness, redness, and irritation.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eAdditionally, it enhances hair and scalp moisturization and hydration, promoting smoother hair by easing detangling and reducing breakage.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eExperience an easier combing process, resulting in improved overall hair manageability.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e \u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eNew Packaging:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eThe packaging looks different because the Dry \u0026amp; Itchy Scalp Care collection has been reformulated. The active ingredient, Zinc Pyrithione (ZPT), was removed to comply with the European Union's updated regulations. In its place, we’ve introduced Piroctone Olamine, a cutting-edge antifungal ingredient that is highly effective at addressing dandruff and soothing scalp irritation. The new formulation also includes Olive Oil, Tea Tree Oil, and Peppermint Oil to ensure optimal hydration, scalp health, and comfort. While it may feel different from the previous formula, the reformulation is scientifically backed to provide excellent results, such as improved scalp hydration and reduced dryness and flakiness.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera(Coconut) Oil, Betaine, Glycerin, Cetyl Alcohol, Quaternium-18,Polyquaternium-37, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (TeaTree) Leaf Oil, Phytosterols, Linum Usitatissimum (Linseed) Seed Extract, CetearylAlcohol, Fragrance\/Parfum, Mentha Piperita (Peppermint) Oil, PiroctoneOlamine, Menthol, Propylene Glycol Dicaprylate\/Dicaprate, Quaternium-80,Polyquaternium-10, Propanediol, Propylene Glycol, Citric Acid, PPG-1Trideceth-6, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, PotassiumSorbate, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eUsage\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, use at least twice a week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShake well before use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply by massaging onto wet hair and scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse and repeat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollow with As I Am Dry \u0026amp; Itchy Scalp Care Conditioner and As I Am Dry \u0026amp; Itchy Scalp Care Oil Treatment for best results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Krullur.is","offers":[{"title":"Default Title","offer_id":30098453004322,"sku":"512","price":4390.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/0493\/6738\/files\/rn-image_picker_lib_temp_900b73a4-9f14-4ae5-a4cc-ef3db0c73a05.png?v=1774367603"},{"product_id":"as-i-am-long-luxe-strengthening-shampoo","title":"As I Am Long \u0026 Luxe Strengthening Shampoo 12oz","description":"\u003ch3\u003eStærð: 12fl oz \/ 355ml\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch4\u003eRakagefandi hárþvottur.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eAloe Vera, Biotin, Licorice, Pomegranate og Passion Fruit.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eChelating - Losar hár og hársvörð við Uppsafnaðar vörur, málma, vax, klór, sílíkon o.fl.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eUndirbýr hárið fyrir hármótunarvörur.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eStuðlar að bættu heilbrigði hárs og hárvarðar.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eHjálpar hári að vaxa sítt, sterkt og heilbrigt.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePrótínvara.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSjampóip sér um það að taka kalk, klór, sílíkon og allt auka úr hárinu án þess að þurrka, eða fara illa með það.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHentar öllum hártýpum.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGott að nota það 2x ef það freyðir illa fyrst. Þá skola úr og setja aftur.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEmbark on a journey to healthy hair with our AS I AM Long and Luxe Collection. Designed to be the perfect regimen for achieving longer, stronger locks, each product works in harmony to promote hair growth and fortify every strand.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFeaturing Aloe Vera, Biotin, Licorice, Pomegranate and Passion Fruit. 10% Improvement in Tensile Strength.47% reduction in Breakage after One Use.  Ease of Combing improves by 17% after One Wash. \u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRemoves Flakes and Product Build-Up.\u003c\/p\u003e\n\u003cp\u003eA special blend that works to promote healthier hair and scalp.\u003c\/p\u003e\n\u003cp\u003eDetangles hair and cleanses scalp gently.\u003c\/p\u003e\n\u003cp\u003eHelps hair become long and strong.\u003c\/p\u003e\n\u003cp\u003ePrepares hair for styling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHydrating Hair Wash\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses hair and scalp gently and adds moisture.\u003c\/li\u003e\n\u003cli\u003eReduces tangles and combing damage.\u003c\/li\u003e\n\u003cli\u003eStrengthens hair for longer hair lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e  \u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate,Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, PunicaGranatum Fruit Juice*, Glycerin, Passiora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa SerrulataFruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, GlycyrrhizaGlabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Niacinamide,Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, UrticaDioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose,Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, CaprylylGlycol, Citric Acid, Fragrance\/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglyc-erin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33\/CI 17200, Polyacrylamide, BenzylBenzoate, Limonene, Linalool.\u003c\/p\u003e\n\u003cp class=\"bc-small\"\u003e*Certified Organic\u003c\/p\u003e","brand":"Krullur.is","offers":[{"title":"Default Title","offer_id":30098462703650,"sku":"515","price":4290.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/0493\/6738\/products\/generated_file_2lHQ3yvjgiAgI9TP.png?v=1774367602"},{"product_id":"bounce-curl-weightless-shampoo","title":"Bounce Curl Weightless Shampoo","description":"\u003cp\u003e\u003cstrong\u003eWeightless vörulínan frá Bounce Curl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLétt vörulína fyrir þá sem sækjast eftir og léttum hárvörur sem þyngja ekki hárið. Hentar vel fyrir fínt eða þunnt hár, sem og allar hárgerða sem njóta léttrar formúla.\u003c\/p\u003e\n\u003cp\u003eHver einasta formúla er studd af vísindum og knúin áfram af nýjungum eins og Volunix Bio-Actives™ blöndu Bounce Curl og PGenics™ Hydra. Hún er hönnuð fyrir krullað og liðað hár sem þarf á léttum raka að halda.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA weightless cleanser designed to remove oil while keeping hair fresh.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eHAIR TYPE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eTexture:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eFine, Medium, Coarse\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHair pattern:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eWavy, Curly, Coily\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eConcerns:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eOily scalp, excess sebum, product buildup, styling residue, flat or lifeless hair, weighed-down hair, dull hair, scalp congestion, collapsed curl definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eWHY YOU'LL LOVE IT\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is: \u003c\/strong\u003eA strong yet balanced shampoo that removes buildup and excess oil while remaining comfortable for frequent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance-backed cleanse: \u003c\/strong\u003eInstrumental testing shows this high-performance surfactant blend removes excess oil and silicone buildup after one use, while supporting lightweight volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRitual-inspired botanicals: \u003c\/strong\u003eRooted in ancient Mesopotamian beauty rituals, Rosemary and Nettle have long been used to support balance, hydration, and resilience in hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShown to remove sebum \u0026amp; buildup after one use: \u003c\/strong\u003eInstrumental testing shows the formula effectively removes sebum and silicone buildup after one wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports scalp health with botanicals:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eFormulated with Organic Aloe, Kelp, Wine Extract (Vitis vinifera), and Rosemary Oil to help maintain a refreshed, balanced scalp environment.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep clean without heaviness:\u003c\/strong\u003e\u003cspan\u003e Made with fewer conditioning agents to deliver a more effective cleanse while avoiding weighed-down results.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps maintain natural volume:\u003c\/strong\u003e\u003cspan\u003e Designed to keep the scalp feeling fresh so hair stays light, airy, and full of bounce.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle enough for every wash day:\u003c\/strong\u003e\u003cspan\u003e Strong cleansing performance paired with ingredients selected for comfort and daily usability.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-derived scent:\u003c\/strong\u003e\u003cspan\u003e Juicy mango–pear–banana notes open with fresh green mint and subtle woody-floral depth, finishing with creamy coconut-pineapple undertones and a hint of sweet orange zest.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eKEY INGREDIENTS\u003c\/h4\u003e\n\u003cdiv class=\"panel\"\u003e\n\u003cp\u003e\u003cstrong\u003eVolunix Bio-Actives™ Blend: \u003c\/strong\u003eA lightweight, plant-derived blend with amino acids and polysaccharides intended to help condition and smooth the hair’s surface while supporting natural lift and volume without added weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrganic Aloe Vera: \u003c\/strong\u003eA soothing humectant that helps maintain scalp comfort and hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWine Extract (Vitis Vinifera): \u003c\/strong\u003eNaturally rich in resveratrol to help the scalp feel balanced and refreshed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosemary Oil: \u003c\/strong\u003eRich in aromatic, gently purifying compounds that help the scalp feel calm, fresh, and balanced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSynergistic surfactant blend: \u003c\/strong\u003eA balanced mix of anionic, nonionic, and amphoteric surfactants that removes buildup and impurities while leaving the scalp feeling clean and refreshed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eINGREDIENTS\u003c\/h4\u003e\n\u003cdiv class=\"panel\"\u003e\n\u003cp\u003e*Organic Aloe Barbadensis Leaf Juice, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Sodium Cocoyl Isethionate, Glycerin, Disodium Cocoamphodiacetate, Tilia Tomentosa Bud Extract, Amaranthus Caudatus Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Panthenol, Sodium Phytate, Water, Biotin, Hydroxypropyl Methylcellulose, Stearamidopropyl Dimethylamine, Macrocystis Pyrifera (Kelp) Concentrate, Lactic Acid, Vitis Vinifera (Grape) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Centella Asiatica (Gotu Kola) Extract, Urtica Dioica (Nettle) Extract, Polyquaternium-10, Sodium Chloride, Gluconolactone, Sodium Benzoate, Fragrance, Geranyl Acetate, Limonene, Linalool.\u003cbr\u003e\u003cstrong\u003e*Certified Organic\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e**Plant-Derived Scent Blend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eCERTIFICATIONS, PATENTS, \u0026amp; CLAIMS\u003c\/h4\u003e\n\u003cdiv class=\"panel\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstrumental test result: \u003c\/strong\u003eResults show the formula removes sebum and buildup after one use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologist tested: \u003c\/strong\u003eNon-irritating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToxicologist audited: \u003c\/strong\u003eReviewed for safety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVegan + cruelty-free: \u003c\/strong\u003eNot tested on animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThink Dirty rating: \u003c\/strong\u003eRated 0–1 for risk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging: \u003c\/strong\u003eMade with 30% PCR recycled plastic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnology: \u003c\/strong\u003ePowered by Volunix Bio-Actives™ Blend.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordion active\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003cdiv class=\"panel\"\u003e\n\u003cp\u003e\u003cstrong\u003eWet \u0026amp; emulsify:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWet hair thoroughly. Pump shampoo into hands and rub together until it emulsifies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApply \u0026amp; massage: \u003c\/strong\u003eWork into the scalp and roots, pulling through mid-lengths and ends if buildup is present. Massage gently to lift away dirt, oil, and impurities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRinse \u0026amp; follow: \u003c\/strong\u003eRinse well, then follow with your favorite Bounce Curl conditioner or mask.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use in a Bounce Curl routine:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCleanse:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEmulsify shampoo and apply to roots and scalp, working through lengths as needed. Rinse well.\u003cbr\u003e\u003cstrong\u003eTreat: \u003c\/strong\u003eApply Turmeric Purifying Hair \u0026amp; Scalp Mask. Leave on up to 12 minutes, then rinse thoroughly.\u003cbr\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eFollow with a Bounce Curl conditioner, then rinse.\u003cbr\u003e\u003cstrong\u003ePrep: \u003c\/strong\u003eOn damp hair, apply a leave-in or styling cream. 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